Running a plumbing business is a very competitive industry. Your customers are very limited to people around your area. Most of your customers are those panicked ones with a burst pipe which needs a plumber nearby as soon as possible. That’s where plumber marketing plays a huge role.
Marketing your plumbing services the traditional way such as local newspaper ads, TV commercials, and flyer distributions may not work to your advantage anymore.
In our world today, the new generation would always use the internet as their number one go-to place when looking for answers. This is why a lot of businesses have already moved their marketing strategies online.
Every time a person has a problem at home, they will not ask their neighbor anymore for referrals to a good plumber. Instead, they will search online for a plumbing business that has lots of good reviews. This is why it is crucial for you to know these top 6 useful plumber marketing tips to be in front of your customers whenever they need your services.
1. Get a plumbing website
Getting a website will surely help your plumber marketing in exponential ways.
The first and foremost thing you must do as a business owner these days is to get an appealing website that will attract more potential customers. The reasons as to why some business owners do not avail for a website is because of the cost and lack of knowledge and resources.
Good thing Meegle can get a smart business website for your plumbing services. You get to choose what kind of layout and domain you want for your website. Make sure you should get a website domain that is short and easy to remember.
One thing you should also need to focus is to avoid putting inaccurate contact information in your websites such as your location, email address, and your phone number because this will cause you a huge loss of leads and inquiries.
The trick here is to keep your plumbing website simple, clean, and direct to the point so that potential customers can find your information easily. Here are the essential elements to consider in your plumbing website:
- A professional name and logo
- Your unique selling point
- Your phone number
- The locations you serve
- List of services you can offer
- A detailed contact information
- Awards and accreditation
- Reviews/testimonials from your customers
- Photos of your finished product
Coordinate with your web designer regarding the website’s design and overall functionality. It must be mobile-friendly with an easy to use navigation and contact information on every page.
2. Submit to local directories
To market your plumbing business, having an online presence is definitely something you should include in your game plan.
Search engines such as Google are the first place customers go to when they’re in need of something fast. Your goal is to make your business occupy the first page results every time a person look for plumbing services.
Even if someone types “plumber” into the search engine, local plumber listings will show up since the search engines know where the search is originating from based on the IP address location. This is why it’s crucial to claim and verify your business listings in all directories that are available online.
The first thing you need to do is to let them easily find you by setting up your Google My Business account. Setting up your local listing is easy – all you need is your company name, address, and contact info. Afterward, you may flood your business information into directory sites such as Yellowpages, Yelp, Yahoo, and Bing.
Once you have the list, make sure you go through each and validate all the contact information you provided. It is also essential for you to encourage your customers to leave a review on your online directories.
Customer reviews are a great tool to help you escalate your plumber marketing and rank better in search engines. It is commonly used as a basis for potential customers whether they will trust your business or not. Bad reviews may hurt your online reputation, but consider it as an opportunity for you to show to potential customers that you are a concern and willing to do everything to fix the issue.
3. Be active on social media
Social media is also one of the best platforms you can use to compete and separate your business against your competitors. This is a place where you can build trust and relationship with your customers.
For your plumber marketing strategy to succeed in social media, you must know how to manage it and what content should be posted. Have you ever heard of the saying “Content is King”? That sums up what social media is all about. Your followers would love to follow pages and businesses who produce great content and posts regularly.
What are some post ideas that are recommended for plumbers?
- Post-DIY videos to help your customers out. Transparency is what makes every business succeed. You don’t have to share everything on the video but just a few clips on how to fix a simple water leakage.
- You can also do live videos and stories to interact with customers questions.
- Run contests and give out exclusive deals and coupons for your social media followers.
- Share a before and after pictures of the services you have done to attract more potential customers.
- Share clients positive testimonials and reviews to increase your credibility.
- Show off your team of plumbers so your customers will have an idea who will be working on their plumbing.
If these content ideas are still not enough, you may invest in running paid ads. These ads will give you faster results, reach the right audience, gives you measurable results, and increase your brand awareness. Your ads must be a call-only online ad campaign. These ads are available only on mobile phones where they’ll be able to sell your business directly in just a couple of taps. This is an excellent idea for companies who want to measure their sales by actually talking to customers on the phone.
4. Create High-Quality Content About Plumbing
No matter what type of business you are, every business should consider adding a blog on their website. Use your blog as an opportunity for you to share updates, experience, news, and valuable information to your customers. Plumbing is a specialized industry, which customers don’t know anything much about. Help the market feel educated and empowered, and you’ll win their trust.
If your customers love content, so does search engines. This will help you rank higher in search results and attract audience attention if you create a unique and engaging content for your plumbing website using proper keywords that is within your niche.
You can write articles on topics like:
- How to fix a clogged drain?
- Why there is a need to save water?
- How can you cut off your water bills?
- What should you do to prevent pipe breakage in the future?
If you don’t have time to do these things, you can hire an expert content writer with an SEO background to do it for you. This will save you some time to do extensive keyword research and content planning.
Well written blogs will drive you more sales, traffic, and backlinks, which help you rank higher in search engines and make your plumber marketing efforts worthwhile.
5. Send Monthly Newsletters
A newsletter may seem a little bit old school, but it is an effective marketing strategy to continually engage with past customers. You can use this as a way to keep your business on top of the mind of your customers if the next plumbing problems occur.
Remember that you only need to send out newsletters once a month. Ask your customers to subscribe to your monthly newsletter when they visit your website or have them fill up a customer information sheet when you’re fixing their pipes.
This is an excellent way for you to notify your customers every month that you still exist. You can post announcements, promos, plumbing tips, and what any new services you offer in your business.
6. Give High-Quality Customer Service
The number one most effective, cost-efficient, and long-term growth strategy any plumbing company can have is top-notch customer service. By having excellent customer service will grow your business by earning loyal clients and personal recommendation from happy customers.
If you want to use customer service as a marketing tool, start by being an excellent communicator. Replying to every customer questions and reviews online will show that you care and listen to their words. Once the client booked your services, it is best to send them a text message to remind them that a plumber is coming to their house on the set date and time.
During the job, one of your staff should take a detailed note and photos on what happened during that day so that if customers have questions at a later date, you can quickly clear it. After the job is done, you can send a follow-up email to ask for feedback and reviews.
This plumber marketing tactic has benefited lots of businesses to gain more online reviews.
It’s your turn!
Getting potential customers for a local plumbing business can be quite challenging. You have to figure out what’s your unique selling point and make sure your plumber marketing strategy is aligned to your target market.
But nothing is impossible as long your spend a little time each week to manage, track, and evaluate your plumber marketing campaign. There’s nothing wrong about failing, what’s important is at least you try until you find that selling point.
Angela is a Marketing Staff at Meegle. She writes words about stuff in the Meegle blog and Oh, she’s a social media addict that made her become a social media strategist and specialist.