Users nowadays can be very particular with the services they associate with, especially in the beauty and salon services. Having access to great information right from your smartphone can give users a great number of choices as to which salon to get a decent haircut, of course, you want that choice to be you. That’s where salon marketing enters.
If not done right, marketing your salon business could be quite expensive. But with a strategy that’s tailored to your business goals, you can attract loyal customers while making the most out of your marketing budget.
1. Claim and verify your business page on review sites
Claiming your business profile on review sites entails that your salon business is legit and you have full control of your what goes into your business information such as name, address, phone number, and email address.
Since customers usually go to review sites to look if a salon that has a good reputation from its previous clients, this is a great place to start. Go for review sites like Yelp and TripAdvisor. Google My Business is not necessarily a review site, but it does handle customer reviews whenever a user searches for you online.
Keep in mind that claiming your business page is just the first step to salon marketing. When reviews and inquiries from customers start coming in, you will need an effective review monitoring tool to efficiently supervise your online reputation while being a hands-on business owner at the same time.
2. Promote discounts and limited-time offers with Facebook Ads
Let’s say you just opened a salon business, and you want people within the area to know about your new business and opening promotions. Waiting for results and numbers to go up organically would not be ideal for that scenario.
By running Facebook ads, you can promote your new salon by targeting users according to demographics and locations with the discounted offers and freebies they’ll get by being one of the first 50 customers. Create a sense of urgency with limited-time offers. Make sure your CTA is prominent and will set the message straight to home.
Experiment with your ads. Find out which ad type works and which one doesn’t. You can either promote a video testimonial of your previous clients or an eye-catching photo banner. Take advantage of the many ads features Facebook has to offer for its advertisers.
If you want to learn more about growing your local business on Facebook, read this.
3. Publish content that gives value
People, by nature, are attracted to free stuff. Most especially if it’s something where they can benefit from.
Being an expert in the salon and beauty industry, you have a lot of advice and hairstyle tips you can give to your audience on your website and social media pages such as Facebook and Instagram.
Even though this salon marketing idea requires long term commitment and consistency in posting schedules and theme, content marketing helps you acquire, connect, and build engagement with your clients over time. You can share your content on places such as Facebook, Instagram, Pinterest, and your official business website.
Types of content you can share with your audience:
- Hair care and style tips
- Makeup and beauty tips
- Latest beauty and hair trends
- Your amenities and amazing staff
- Limited time offers and promotions
- Client testimonials either in video or text format
In your salon marketing plan, make sure you’re posting high-quality images and videos. Establish authority and be ahead in the beauty game.
4. Take online reservations
Talking to someone on the phone just to make a reservation is so overrated. Most customers want everything done online. From ordering pizza, grocery shopping, and even getting reservations at their favorite salons. So when you say your business doesn’t accept online reservations, you’re definitely pushing potential and probably long-term customers away.
One benefit of having a professionally done website for your salon business is you can customize it however you want. So much so that you can even add a reservation form so you could directly book reservations without the hassle.
But if reservation forms are something out of your scope as of the moment, you can resort to providing your contact email on your website and social media so customers could set an appointment there for the meantime. And to be honest, it’s easier to get in touch and keep up with customers through emails now rather than calls.
You have to adjust your salon marketing strategy in accordance with the latest trend and what will bring the most value to the customers.
5. Collect Email Addresses
Email addresses are like diamonds. They’re hard to get a hold of, but they have a high monetary value to salon marketing strategies. You can use them to send appointment reminders, referral bonus promotions, salon offer updates, and even in your Facebook remarketing lists.
How to collect email addresses
- Run Facebook Lead Ads – You can run Facebook ads to run a promotional campaign to a targeted location and offer big discounts to anyone who signs up with their name and email address. With your collected email addresses, you can now send them notification emails about future promotions and discounted offers.
- New customer information sheets – For every new customer that avails your services or products, have them fill out an information sheet. The collected data can be used to send them emails and/or texts with your ongoing promotions and discounts. Customers love being notified of discount and promos, as long as you don’t scam them.
It’s important to remember that your clients entrusted you with their email addresses. Only send out emails that have important announcements on them that brings value. Don’t bombard your customers with spammy emails since it’s not only annoying but also practically illegal.
Summed Up Wisdom
With the right salon marketing strategy and implementation, it can amplify your brand’s visibility and easily gain more loyal customers through a great online reputation. There are lots of salon marketing ideas you can use to bring new customers, but the ones mentioned above can steer you in the right direction to success.
The key things to take from this guide is to claim your business brand online, leverage your online reviews as your proof of being an established salon business, and make everything easy for your customers.
Portia is a Marketing Specialist at Meegle. She handles anything that involves SEO, Content Management, and everything else in between.