Product Positioning Matrix Template
Achieve project success with the Product Positioning Matrix Template today!

What is Product Positioning Matrix Template?
The Product Positioning Matrix Template is a strategic tool designed to help businesses visually map their products or services in relation to competitors within a specific market. By plotting attributes such as price, quality, or unique features, companies can identify gaps in the market and refine their positioning strategies. This template is particularly valuable in industries where differentiation is key, such as technology, retail, and healthcare. For example, a tech company launching a new smartphone can use the matrix to determine how their product compares to competitors in terms of innovation and affordability. The Product Positioning Matrix Template simplifies this complex analysis, making it accessible even to teams with limited market research experience.
Try this template now
Who is this Product Positioning Matrix Template for?
The Product Positioning Matrix Template is ideal for marketing teams, product managers, and business strategists who need to make informed decisions about market positioning. It is particularly useful for startups looking to carve out a niche, established companies aiming to reposition their offerings, and consultants providing market analysis services. Typical roles that benefit from this template include brand managers, competitive analysts, and product development teams. For instance, a retail chain planning to introduce a new line of organic foods can use the template to identify how their products stand out in terms of health benefits and pricing compared to competitors.

Try this template now
Why use this Product Positioning Matrix Template?
Using the Product Positioning Matrix Template addresses several critical challenges in market strategy. One common pain point is the difficulty of identifying unique selling propositions in a crowded market. The template provides a clear framework for visualizing competitive advantages, such as superior quality or innovative features. Another challenge is aligning product attributes with customer expectations. By using the matrix, teams can ensure their offerings resonate with target audiences. For example, an automotive company entering the electric vehicle market can use the template to highlight eco-friendliness and performance, ensuring their product appeals to environmentally conscious consumers. This targeted approach not only enhances market fit but also drives strategic decision-making.

Try this template now
Get Started with the Product Positioning Matrix Template
Follow these simple steps to get started with Meegle templates:
1. Click 'Get this Free Template Now' to sign up for Meegle.
2. After signing up, you will be redirected to the Product Positioning Matrix Template. Click 'Use this Template' to create a version of this template in your workspace.
3. Customize the workflow and fields of the template to suit your specific needs.
4. Start using the template and experience the full potential of Meegle!
Try this template now
Free forever for teams up to 20!
The world’s #1 visualized project management tool
Powered by the next gen visual workflow engine




