At the heart of Chi Forest's management transformation lies a deliberate sequencing strategy: process standardization as the foundation, system efficiency as the accelerator. Meegle served as the "Compiler" and "Executor" of this management philosophy.
In a rapidly changing market, how can a fast-growing consumer goods company maintain its "Chi Speed"? The secret lies not just in finding a user-friendly system, but in a fundamental mindset shift from "System First" to "Management First".
Continuously Creating "Definite Good Products" for Users
For a hyper-growth consumer goods company, daily operations are far more complex than simply mixing formulas and designing packaging. Taking a product from initiation to closure requires traversing a complex chain involving R&D, decision-making, and marketing. When workflows are scattered across documents, spreadsheets, and chat messages, collaboration becomes a protracted battle against inefficiency.
While users discuss product flavors, the Chi Forest team focuses on the hidden reefs beneath the workflow:
- How do we ensure seamless interlocking in cross-departmental collaboration?
- How do we prevent critical project information from being buried in chat logs, avoiding the embarrassment of spending "half a day just to recap"?
- How do we break free from the drag of "workshop-style" manual tools?
These questions point to a core proposition: In the face of rapid market changes, how to continuously create "definite good products" for our users?
Chi Forest once attempted to build its own system, only to have the project halted by the founder with a piercing insight: "We don't have a clear project management mechanism yet. Any system we build now will just be a castle in the sky." This experience drove home a profound realization: any tool is merely an auxiliary means; the key lies in the transformation of thought.
The Mindset Shift: From "Craft-Table Chaos" to "Strategy-Led Operations"
Digital transformation is, at its essence, a transformation of management philosophy. Returning to basics, Chi Forest launched an internal optimization of project management, determined to establish "standardized processes before efficient systems".
The team started with their most complex scenario—online marketing projects. Starting with flowcharts, they meticulously polished every node: Who is the owner? What is the input? What is the deliverable? Through this optimization, they crystallized two major methodologies: Scenario-based Management and Categorization. Rooted in a philosophy of clarity before capability, Chi Forest charted the full landscape of their project management needs before ever searching for the tool to navigate it.
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Ultimately, Meegle became their choice. Its underlying logic aligned perfectly with their methodology, serving as the "Compiler" and "Executor" of Chi Forest's management philosophy.
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The Birth of "Hao Zizai": How Three Engines Collaborate
When this management philosophy found its home in Meegle, something greater emerged: not merely a tool, but a powerful "Project Management Innovation Engine". Using the creation of the "Hao Zizai" (At Ease) product series as an example, Chi Forest deconstructed how this engine transforms an idea into a hit product through the synergistic combat of three sub-engines: Decision, R&D, and Marketing.
- The Decision Engine: From Bold Idea to Structured Proposal
- The Decision Engine: From Bold Idea to Structured Proposal
The challenge in turning a bold idea into a good proposal lies in ensuring both the quality and efficiency of the decision.
Chi Forest broke through by transforming project initiation from "writing documents" to "filling out forms." They refined all necessary proposal fields into a standardized details page within Meegle. When a proposal for "Hao Zizai" appears, it is no longer a vague "meeting minute" but a structured "operation order" containing all key information, consensus on goals, and risk estimates.
Simultaneously, they introduced a voting widget. Reviewers vote anonymously first, then reveal votes and comments during the review meeting. This increases efficiency while ensuring objectivity and fairness. Once the initiation decision passes, the system automatically triggers the approval flow, bridging the "last mile" from decision to execution.
- The R&D Engine: From Structured Proposal to Faithful Flavor
- The R&D Engine: From Structured Proposal to Faithful Flavor
One of the beverage industry's biggest challenges is the rapid shift in consumer taste preferences versus the traditionally long R&D cycles, which often leads to information distortion.
Through Meegle, Chi Forest manages the entire product lifecycle in layers. The "Flavor Card" became their single "Digital Product Blueprint", fundamentally solving the issue of information alignment. During R&D, Chi Forest activates its proprietary "Flavor Ring" framework, a mature end-to-end system that weaves every development stage into one self-reinforcing loop where no insight is lost and no step works in isolation.
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In the user taste-test phase, Chi Forest introduced AI Taste Testing. The Flavor R&D Manager publishes a testing task, summoning internal "Flavor Companions". AI automatically scrapes the scattered feedback from colleagues who participated in the tasting, processes the data, and generates standardized tags. This process truly realizes their goal of "letting AI handle the legwork".
- The Marketing Engine: From Good Flavor to Market Buzz
- The Marketing Engine: From Good Flavor to Market Buzz
Having a good product is only the beginning. In today's fierce market, launching a new product requires managing multiple media resources simultaneously, with execution complexity far exceeding the past.
Today, Chi Forest has condensed the entire marketing workflow into Meegle. When the owner of Rednote (Xiaohongshu) channel updates a post in real time, the Douyin owner sees it immediately and adjusts their rhythm. Information synchronization has shifted from "human notifications" to "automated system pushes".
The team also built exclusive "Cockpits" (Dashboards) for different roles within marketing projects. The CMO, project leads, and frontline executors see only the critical information relevant to them, ensuring clear instructions and efficient action.
From "Managing Projects" to "Operating a System"
Looking back at the birth of "Hao Zizai", Chi Forest gained far more than just a successful product. They gained measurable business value: scientific decision-making led to fewer invalid SKUs, precise execution resulted in higher marketing accuracy, and efficient collaboration achieved faster time-to-market.
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With Meegle, they are no longer managing isolated projects; they are operating a system capable of continuously generating good projects. This system is the core moat for their future growth. Its traceability and reviewability are the organization's most valuable assets.
Today, when a bottle of Hao Zizai reaches a consumer's hands, it carries something invisible: the weight of countless data-backed decisions, precision R&D coordination, and seamless marketing orchestration. This is what systematization looks like when it truly works. Not felt in the process, but unmistakably present in the product.
"Passionate people. A supportive culture. Products made with love." This is Chi Forest's mission, and it is the reason this "Innovation Engine" exists. Chi Forest is proving that "only with a superior system can you consistently deliver products that people truly love".
