Having easy access to the web has changed the way how people shop for almost everything today. From appliances to medical services, it’s unlikely for a person to make a purchase decision without reading through a bunch of online reviews.
It is one of the most crucial parts of every business who wants to take control of its online presence. In 2018, 86% of consumers read reviews for local business. This means that whatever your industry, having a positive online presence gives you a competitive edge, which is why it’s considered a fundamental part of branding.
Understanding the importance of online reviews will help you understand your customer experience and improve your products and services. Check out the 7 reasons why online reviews are critical to your business.
1. It improves your customer service
Reviews help in keeping your feet on the ground. Online reviews can tell you whether you are doing a great job or not. All of this information allow you to understand and help your customers to better serve them in the future.
With online reviews enabled, your consumers will be given the freedom to ask questions about your products and services and suggest changes they’d want to see. This will hugely benefit your business growth as you will get an insight into what you have been doing wrong all the time and how you can incorporate changes to improve your products and services.
Recommended reading: How To Use Reviews To Improve Your Customer Experience
2. It increases local search rankings
According to Google, search rankings improve when one of your pages mentions a keyword or a name where your store is located. Having a lot of reviews will bring success to your brand, which makes you more visible.
Most buyers will look on search engines like Google when deciding what to buy. All websites that are available online have their own unique ways of indexing and surfacing their content.
Search engines value original and fresh content. Customer reviews can definitely help in updating your content and keeping your brand favored by algorithms. When your brand is ranked higher, algorithms and people would likely to check on your website since it has more authority and exposure.
3. It makes you look more trustworthy
Positive reviews can actually help in building your brand’s trust and credibility. People seek for more and more information before spending on products and services. The more reviews your product has, people are more likely to trust your brand. All of us are not perfect, so do businesses.
Manipulating your reviews is also not a good thing. This will only add suspicion to your product, and consumers might feel that something is not right. By being honest of your reviews, you create a more positive effect on the conversion rate.
As long as you handled every single review properly, you’re going to see an increase in your sales and gain more profit.
4. It affects decision making (increase sales)
Consumers tend to read online reviews and trust them as much as they are recommended by their friends and families.
According to Bright Local, Consumers read an average of 10 online reviews before feeling able to trust a local business. This is the main reason why online reviews are very important for your business. Because it can attract more sales. A consumer will only make a decision to spend on products and services once they find more information about it.
According to a study from Harvard Business School, online reviews can create a great impact on the bottom line. Brands that have more positive reviews have better sales, but improving your rating can have a positive impact on your business as a whole.
5. It motivates your staff
Some online reviews are very particular that they would highlight an exceptional staff member for doing a good job. When this happens, your employee will feel honored, and you’ll be able to praise and compensate them for their excellent work.
In this way, online reviews will motivate your employees to take pride in their service and in turn, it will enhance your business’s potential to provide a better service.
6. It adds marketing opportunities
Reviews are like micro-marketing campaigns that keep on running long after it has been posted.
Positive online reviews are worth a great deal as it can offer your business more benefits as opposed to other marketing campaigns. It gives you a constant positive image to potential customers, and it improves your brand awareness that benefits your business in the long run.
7. It can generate more reviews
When a consumer has a good thing to say, they are more likely to share their reviews on sites that have already received a couple of online reviews. It gives them the courage to share their own experience about the product and service on review sites such as Yelp, Foursquare, and TripAdvisor.
These sites are vital for your online presence, as Google collects data from their sites when building its own search results ranking. Your website reviews are helpful, but it is also quite necessary to register your business to every online review platform to gain more customer reviews and attract potential customers.
The bottom line
The longer you wait to start implementing online review marketing for your business, the more you stand to lose. Online reviews are just as vital as your marketing campaigns. The way you market your brand is essential, but having a bunch of people talk about you is a great way to increase your brand awareness.
By encouraging your consumers to leave reviews about your brand, you can quickly and clearly improve your marketing efforts. Now it is your time to begin using online reviews to develop a sense of transparency for your business. Remember to always reach for the stars.
Angela is a Marketing Staff at Meegle. She writes words about stuff in the Meegle blog and Oh, she’s a social media addict that made her become a social media strategist and specialist.